PlayStation Direct made its place back in 2020 in the United States before the pandemic came as an outburst, however, now it looks like it’s spreading outside the US after over a year. As you know, over the past six months, getting a PlayStation 5 has been a great trial for many people, taking on almost mythical qualities as millions of people fight to get their hands on Sony’s next-gen offering.
Prospective customers in the United States, though, have had an avenue open to them which most of the world hasn’t been able to emulate – PlayStation Direct, Sony’s direct-to-customer online storefront. It’s been selling PS5s in waves this whole time, using access codes and the dreaded queues we’re all used to.
Although the store PlayStation Direct was set up in late 2019, but looking its sudden popularity, Sony making good on a plan to expand. An investor event this week clarified its plans and confirmed that PlayStation Direct is planned for Europe in the next financial year, which ends in March 2022.
During his presentation, Jim Ryan, Sony Interactive Entertainment’s CEO aimed to double the followers on the US PlayStation Direct’s growth. “We plan for 300 percent further growth within this fiscal year, helped by our upcoming launch in Europe.”
It is not clear when this store will be launch as the team hasn’t given any clear cut signs about the launch. Consumer shouldn’t also expect any sudden excess, when it comes to the availability of Sony’s next gen consoles. PS5’s shortage seem to be getting more and more heavy without any hint of easing it, so while a new way to buy one is useful, it won’t necessarily create abundance of the product.